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“It stings” – designers discuss having their work replaced
- Designers often experience mixed emotions when their work is replaced, feeling it as a personal sting, disheartening, or sometimes taking a philosophical approach with curiosity and openness.
- Clients' changing needs, market shifts, evolving businesses, new category players, or personal preferences can trigger design overhauls, impacting agencies and their portfolios.
- Adapting to change and focusing on the next challenge is crucial for design agencies dealing with redesigns, with longevity and lasting value being key considerations in branding work.
- Understanding the reasons behind a redesign and moving forward positively is advised by industry experts to manage the impact on both the team and portfolio.
- Designers emphasize the importance of constant evolution in branding to meet strategic business goals, rather than focusing on designs lasting forever.
- Engaging former clients for feedback and transparent communication within teams can aid in navigating and processing the effects of design replacements.
- Despite the changes in design landscape, most designers appreciate the sensitivity involved in design replacement processes and advocate for moving forward quickly.
- Redesigns are seen as a natural part of the industry, driven by various factors like business acquisitions, market trends, and evolving consumer preferences.
- Being pragmatic and adaptable to change is essential for design agencies, as they navigate the dynamic nature of the design industry and clients' shifting requirements.
- Understanding the context and reasons behind redesigns aids designers in accepting and processing the replacement of their work, ensuring a positive and forward-looking approach.
- Overall, designers acknowledge the transient nature of design work, with a focus on delivering strategic value and adapting to the ever-evolving business and design landscape.
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