Ferrero International SA has agreed to acquire WK Kellogg Co. for $3.1 billion, offering $23 per Kellogg share in cash, representing a 31% premium from Kellogg's closing price.
Ferrero's acquisition of Kellogg will expand its empire of comfort foods, diversifying its portfolio and boosting its foothold in the US market.
Kellogg, struggling with growth since being split into two businesses, will see Ferrero invest in and grow key brands like Frosted Flakes and Rice Krispies.
The deal, expected to close in the second half of 2025, has been unanimously approved by Kellogg's board. Ferrero aims to strengthen Kellogg's position in the US market amidst changing consumer trends.