<ul data-eligibleForWebStory="true"><li>FMCG giant ITC has discontinued its online store, 'ITC Store,' after nearly five years of operation, citing that the platform has served its purpose.</li><li>ITC is shifting towards a multi-platform digital distribution strategy, focusing on ecommerce, quick commerce, and modern trade, while strengthening its presence in general trade.</li><li>ITC's products are available on platforms like Amazon, Blinkit, and Instamart, with the company witnessing over 50% growth in ecommerce and quick commerce channels.</li><li>India's urban quick commerce space is witnessing significant growth, with competition intensifying among players like Zepto, Swiggy Instamart, and Zomato's Blinkit.</li></ul>

ITC Pulls The Plug On Its Online Store

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