Airtime, the video startup founded by Evernote's Phil Libin, has laid off 25 employees, constituting almost half of its team.
There were surprises among staff as they were previously told there would be no cuts and were anticipating fundraising.
The company introduced a seasonal employment structure with regular evaluations and decisions on who returns each season.
Airtime's tools include AirTime Creator for simultaneous presentation and on-screen appearance and AirTime Camera for customized looks in meetings.
The recent layoffs frustrated staff as their 'season' was expected to last until the end of June, but they were informed of an earlier end date.
Leadership made the layoff decisions during meetings at a Palo Alto restaurant, with employees informed on June 3.
The company cited a change in focus for the larger layoffs, stating that 33 of 58 employees were asked to return for the next season.
Airtime has raised $235 million in funding and made acquisitions like Mexmix and Macro, but employee departures were also noted.
The company operates with a seasonal structure, allowing mutual commitments between employees and the company regarding employment continuity.
Staff reported challenges with Airtime's product uptake, high user acquisition ad spend, and Libin's focus on his restaurant over day-to-day decisions.