<ul><li>Prioritization isn’t difficult, it’s just not used effectively.</li><li>You’re not being ruthless enough in your prioritization.</li><li>Your psychological barriers to ruthless prioritization: fear of conflict, FOMO-driven prioritization, delusion, need for approval.</li><li>Create an objective framework that places “no” as your default answer, preventing urgent, non-urgent requests from derailing your strategic plan.</li><li>Ensure metrics used are value-driven, not vague or meaningless.</li><li>Audit past commitments to establish a new baseline. Be transparent about what product initiatives aren’t being pursued.</li><li>Focus intently on a small number of product initiatives to improve efficiency and productivity.</li><li>Saying “no” ensures you operate with integrity, not fostering hopes that cannot or will not be realized; this is ultimately better for your product.</li><li>Don't compromise long-term success by avoiding conflict and saying “maybe” instead of “no”.</li><li>Prioritize ruthlessly and disappoint someone every now and then; focus on your product and its future success.</li></ul>

It’s Not Difficult to Prioritize — You’re Just Not Ruthless Enough

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