<ul data-eligibleForWebStory="true"><li>Google's ad revenue was about $238 billion in 2023, with the majority coming from search ads.</li><li>AI chat tools like ChatGPT and Google's Bard/Gemini are changing the discovery process.</li><li>AI-generated answers compress the discovery journey by providing upfront summaries.</li><li>AI-driven traffic may surpass traditional organic search by 2028.</li><li>AI answers mention specific brands earlier in the discovery process compared to traditional search.</li><li>Accuracy and authenticity are key factors in trusting AI chat responses.</li><li>Google's ecosystem integration with Gemini provides a competitive advantage for personalized answers.</li><li>Users are increasingly relying on AI assistants for information, reshaping the search landscape.</li><li>Product managers need to adapt to the shift towards AI-driven discovery to stay competitive.</li><li>The search behavior is moving towards 'ask-and-receive' rather than 'type-and-click'.</li></ul>

It’s Not Google Search Anymore: AI Chatbots Now Own the Discovery Funnel

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