A naukri.com initiative
Productcoalition
7d
20
Image Credit: Productcoalition
It’s Not the End. It’s a New Beginning: How We Changed Our Coffee Business
- A coffee delivery business was developed whereby coffee was delivered directly to customers, within 15 minutes, and comprised of specialty beans grown in the mountains and roasted to perfection.
- The first iteration failed as the process was slow and awkward, identifying the need for key elements: fast delivery, payment via app and hot, quality coffee.
- After significant testing a ghost-café concept was developed, similar to a ghost kitchen, with custom management software to ensure deliveries were efficient.
- Customers subscribe on a weekly basis and orders are monitored in real-time. The courier app organizes and maps out efficient routes in real-time, while the Barista app is essentially a timer for the delivery process.
- Although diversification into other areas of food service failed, the all-in-one management software has proved a success and is used in subsequent ventures.
- The core lesson the team learned is the importance of adaptability, of a willingness to pivot and repurpose solutions in order to uncover hidden opportunities.
- Adaptability is key for product teams to find product market fit, and even when ideas don’t go as planned, there are still opportunities and new beginnings.
- Sometimes, the best products are born from challenges and pivots and a resilient attitude towards the process.
- The importance of thorough product testing upfront is also salient, instead of investing too much in the blind launch.
- Partnerships with cafes and canteens that serve business lunches provide opportunities for product teams to tap into traffic during slow afternoon hours.
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