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Image Credit: Guardian

ITV and Disney to share shows such as The Bear and Love Island in UK

  • ITV and Disney have reached a deal to share programs like The Bear and Love Island on each other's platforms in the UK.
  • ITV will air first seasons of popular Disney shows on its ITVX service for free, including Andor, Only Murders in the Building, and reality shows like The Kardashians.
  • In return, Disney will offer ITV programs such as Mr Bates vs The Post Office and A Spy Among Friends at no extra cost to Disney+ subscribers, along with Love Island: All Stars and series like Endeavour and Vera.
  • The alliance aims to sell advertising inventory around the shared shows, benefiting both companies, and signifies a changing relationship between British broadcasters and US streamers.

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