<ul data-eligibleForWebStory="true"><li>AI-powered search has evolved beyond generating text to include images and videos.</li><li>Users can now ask questions in natural language and receive accurate answers.</li><li>Designing AI search interfaces involves prioritizing trust, control, transparency, consistency, and efficiency.</li><li>Guidelines include ensuring accuracy, transparency, and enabling user-friendly interactions with AI systems.</li><li>The key to successful AI integration lies in thoughtful design, user control, and clear communication.</li></ul>

I’ve designed AI search — here’s what works

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