<ul><li>Jacked Original is a streetwear fitness brand with a powerful visual identity targeted towards men aged 18 to 36.</li><li>The brand's design, by Isaque Ramos, is inspired by the bodybuilding lifestyle, conveying strength, discipline, authenticity, and belonging.</li><li>The visual identity features bold typography, striking imagery, and a distinctive black, white, and red color palette to reflect energy and intensity.</li><li>The branding aims to foster a sense of community, inviting like-minded individuals to join a movement that celebrates the dedication, discipline, and strength of the 'maromba' lifestyle.</li></ul>

Jacked Original: Branding and Visual Identity for a Fitness Brand

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