<ul><li>Jaguar is expected to fire the ad agency responsible for its recent much-maligned rebrand amid heavy criticism from media and car enthusiasts.</li><li>The rebrand led to backlash as Jaguar shifted to electric vehicles and unconventional auto designs, causing concern that the automaker had alienated its core audience.</li><li>British MP Nigel Farage criticized the rebrand, suggesting that Jaguar deserved to go bankrupt over the campaign. Elon Musk also questioned Jaguar's direction in car sales.</li><li>Jaguar has not officially commented on the reports but is set to replace its current ad partner, Accenture Song, by mid-2026. The future of Jaguar's rebrand and production activities remains uncertain as the company transitions to an all-electric lineup.</li></ul>

Jaguar is Firing the Ad Agency Responsible for Its Much-Maligned Rebrand

Discover more