<ul><li>Jaguar is repositioning itself as an upscale EV brand, focusing on profit margins rather than volumes.</li><li>The first EV from Jaguar's new era will cost £120,000 in the UK and appeal to customers primarily interested in design and interior.</li><li>Jaguar aims to stand out in the EV market flooded with aerodynamically focused cars.</li><li>The first Jaguar EV model underpinned by the Jaguar Electric Architecture is expected to have a range of 478 miles and will be released in 2026.</li></ul>

Jaguar: People Buying $100,000+ Cars Barely Care About the Engine

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