Japanese businesses and consumers are beginning to embrace foreign rice, such as American and Taiwanese blends, amid soaring domestic rice prices, which have surged about 70% over the past year.
The willingness to shift to foreign rice may loosen restrictions in tariff talks with U.S. President Donald Trump if rice becomes a contentious issue, given Japan's high tariffs on staple grain.
Supermarkets like Aeon and chains like Matsuya and Colowide have started offering American rice blends to meet the demand for more affordable options in the market.
Despite historically relying on home-grown rice for most of its staple rice consumption, Japan is now considering expanding imports to stabilize supply from abroad.
President Trump criticized Japan for high rice tariffs, but discussions on rice in bilateral tariff negotiations remain uncertain, considering the political landscape and agricultural interests in Japan.
The finance ministry's advisory panel proposed expanding tariff-free imports of staple rice to address supply issues, but facing political pressures, big concessions on rice are unlikely before the upcoming elections in July.
While price hikes and supply concerns persist, Japanese consumers like Miki Nihei have shown openness to imported rice, as quality remains satisfactory and cost-effective options are sought.