Cêpa Studio crafted JayBe MilkShakes' branding and visual identity with a fun character, expressive colors, and thoughtful design.
JayBe, the central character, embodies the essence of the brand with its curiosity, chill vibe, and expressive colors, serving as the emotional anchor.
Visual identity elements created by Cêpa Studio include the logo, color palettes, typography, and packaging designs reflecting a vibrant and energetic brand image.
The project highlights the importance of creative branding and visual identity in establishing a strong connection with consumers by offering moments of pause and enjoyment.