Retailers JCPenney and SPARC Group have combined to form a new apparel-focused organization called Catalyst Brands.
The new organization brings together SPARC Group’s five brands — Aéropostale, Brooks Brothers, Eddie Bauer, Lucky Brand and Nautica — and JCPenney and its private brands like Stafford, Arizona and Liz Claiborne.
Catalyst Brands benefits from combined scale, distribution, design, and sourcing.
The new organization has a total of $9 billion of revenue, 1,800 store locations, 60,000 employees, and $1 billion of liquidity.