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JCPenney and SPARC Combine to Create ‘Compelling Consumer Value Proposition’

  • Retailers JCPenney and SPARC Group have combined to form a new apparel-focused organization called Catalyst Brands.
  • The new organization brings together SPARC Group’s five brands — Aéropostale, Brooks Brothers, Eddie Bauer, Lucky Brand and Nautica — and JCPenney and its private brands like Stafford, Arizona and Liz Claiborne.
  • Catalyst Brands benefits from combined scale, distribution, design, and sourcing.
  • The new organization has a total of $9 billion of revenue, 1,800 store locations, 60,000 employees, and $1 billion of liquidity.

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