The Regret Minimization Framework, popularized by Jeff Bezos, emphasizes making decisions based on minimizing future regrets rather than focusing on success or failure.
Bezos applied this framework when considering leaving his stable job in finance to start Amazon, asking himself if he would regret not trying the idea of selling books online when he's 80.
The framework involves mentally time traveling to envision the future, asking if you would regret not taking a chance, and listening to your honest future self to make decisions with less fear and ego.
It prioritizes meaningful risk-taking over fear, guiding founders and creators to not be paralyzed by uncertainty but to choose actions that align with their authentic selves and minimize regrets in the long run.