<ul><li>Amazon founder Jeff Bezos was spotted wearing a $12 shirt during his appearance at the Coachella music festival with his girlfriend, Lauren Sanchez.</li><li>He ditched designer labels in favour of a much more accessible $12 shirt for his Coachella appearance, the blue button-down shirt with a butterfly print has since gone viral online.</li><li>Social media users have discovered close dupes of the shirt, with one product retailing for as low as $12 on Amazon.</li><li>Some claim that the products retailing on Amazon are knock-offs of a more expensive designer brand.</li></ul>

Jeff Bezos spotted wearing $12 shirt from Amazon, pic goes viral on internet

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