<ul data-eligibleForWebStory="true">Jeff Mahony offers a pragmatic guide for startups amid chaotic markets.His approach values organic growth, problem-solution fit, and diversity's financial benefits.Mahony emphasizes avoiding forced behavior change, chasing unicorn status, and niche clarity.His strategy prioritizes sustainability, diverse perspectives, and genuine utility for successful ventures.The article highlights Mahony's contrarian wisdom in navigating startup challenges effectively.