<ul data-eligibleForWebStory="true"><li>Members of JITO Incubation and Innovation Foundation (JIIF) have invested Rs 26.5 crore in Atomic Capital's Rs 350 crore consumer-focused VC fund.</li><li>Atomic Capital, founded in 2024 and based in Mumbai, is an “Operating VC” providing capital and hands-on support for brand-building and growth.</li><li>JIIF's investment signifies optimism in the digitally savvy non-metro consumer market in India.</li><li>The model of Atomic Capital aims to help consumer startups evolve into enduring brands.</li><li>Chairman of JIIF, Jeenendra Bhandari, views the investment as aligned with supporting startups shaping Indian consumption.</li><li>The consumer sector in India is rapidly transforming with Tier II and III cities driving growth for D2C brands.</li><li>Atomic Capital's first fund comes at a time when there is growing interest in capital-efficient growth for Indian entrepreneurs.</li><li>JIIF has been expanding its presence in India's startup ecosystem, deploying over Rs 60 crore in various sectors in FY 2024-25.</li><li></li></ul>

JIIF invests Rs 26.5 crore in Atomic Capital's Rs 350 crrore consumer-focused VC fund

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