JioHotstar has crossed the 100 million subscriber milestone.
The achievement is attributed to free-viewing sampling, wide array of shows, pricing strategy, tech-led features, and partnerships with telecom operators.
JioHotstar's multi-pronged strategy includes partnerships with Hollywood studios, content library of Star India and Viacom18, and streaming rights to major sports tournaments in India.
The Indian streaming market is projected to be a $2.77 billion opportunity by 2027.