<ul><li>Around 20% of businesses fail in their first year of operation, often due to the inability to generate sufficient revenue to cover expenses.</li><li>The Customer Acquisition Cost (CAC) exceeding the Life Time Value (LTV) and disproportionate product development costs are common reasons for business failure.</li><li>The Jobs to Be Done theory by Clayton M. Christensen emphasizes understanding the 'job' customers want to get done to create successful solutions.</li><li>Case study on milkshake sales revealed different customer segments and their reasons for purchasing, emphasizing the importance of understanding customer needs for product success.</li></ul>

Jobs to Be Done: The Key to Understanding True Customer Needs

Discover more