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John Brooks, Founder & CEO of Mass Virtual – Interview Series
- John Brooks is the founder and CEO of Mass Virtual, a visionary technology leader with over 20 years of experience driving product and solution innovation across Virtual Reality (VR), Mixed Reality (MR), and Augmented Reality (AR) for both commercial and defense sectors.
- Under John's leadership, Mass Virtual has developed the MassXR platform, an advanced training ecosystem that integrates a Universal Learning Content Management System (uLCMS) with cutting-edge simulations, gamification, and instructional video support.
- John Brooks started Mass Virtual in 2009, aspiring to blend his love for technology and the arts with insights gained from his military experience.
- Mass Virtual's technology is deployed across 135+ locations and supports over 31,000 USAF members annually.
- The VR/XR technology has evolved from skepticism and limited adoption to wider acceptance, also by addressing the unique needs of customers.
- Technological advancements have played a significant role in scaling Mass Virtual and reaching a wider audience.
- Immersive simulations can accelerate mission readiness and address skills gaps in industries like manufacturing and aviation, according to John Brooks.
- Mass Virtual's uLCMS enhances the learning experience and encourages a culture of continuous improvement, providing companies with better visibility and ROI to understand trends for their XR strategy.
- Mass Virtual adapted to provide flexible learning solutions that are accessible anytime, anywhere, supporting team-based learning experiences to facilitate collaboration in dynamic environments.
- John Brooks fosters innovation within his team by assembling a team of passionate individuals and creating a culture where everyone feels valued and heard.
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