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John Wick Hex and Tron Catalyst dev Mike Bithell thinks licensed games have evolved past 'lunchbox tie-ins' because 'the people who played licensed games are now bosses in the companies that are licensing IP'
- Licensed games have evolved beyond 'lunchbox tie-ins' to smaller-scale spin-offs and AAA projects according to Bithell Games founder Mike Bithell.
- Companies licensing properties out are now seeking interesting stories in their worlds, indicating a shift from past practices.
- Bithell emphasizes the influence of a new generation of gamers, who once played licensed games and are now decision-makers in these companies.
- The maturation of developers and indie studios has enabled the creation of smaller-scale licensed games, exemplified by Bithell's recent releases.
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