<ul><li>Jony Ive, known for simple designs at Apple, is now embracing his 'ornament era' at his new agency, LoveFrom.</li><li>Ive, who spent 27 years at Apple designing minimalist products like iPod and iPhone, is taking a different design approach now.</li><li>During a fireside chat, Ive acknowledged his recent work as the 'ornament era,' which contrasts with his previous 'stripped down' designs at Apple.</li><li>At LoveFrom, Ive's design work is influenced by a diverse team of designers and recent projects include creating an ornament logo for King Charles III's coronation.</li></ul>

Jony Ive kept design simple at Apple. He's now embracing his 'ornament era.'

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