<ul data-eligibleForWebStory="true">Junction, formerly Snowfall, secures a significant investment from Korelya to drive travel tech innovation.The company undergoes a rebrand and appoints new senior executives to focus on its core travel technology offering.The investment enables Junction to concentrate on creating the best multimodal marketplace for the travel sector.New senior appointments include Herve Gilg as deputy CEO and Matthew Turner as Chairman of the Board.The rebranding from Snowfall to Junction reflects the company's commitment to seamless multimodal travel solutions.Junction aims to provide a one-stop global platform for AI-native customers in the travel industry.CEO Stefan Cars emphasizes the company's focus on smarter technologies and creating effortless travel experiences.The company is poised for growth with new capital, management, and clients like Oppo and Ragusa Xpress.