<ul data-eligibleForWebStory="false"><li>Jupi's branding focuses on surreal simplicity, creating clarity through thoughtful design and surreal illustrations.</li><li>The Jupi logo, based on Rodin's Thinker with a twist, embodies a brand focused on action and clarity in all visuals.</li><li>Magritte-esque illustrations by Daniel Liévano symbolize the challenges Jupi addresses, conveying themes of harmony and trust.</li><li>The unified brand system of Jupi, including typography, motion graphics, and illustrations, effectively communicates the brand's promise to simplify decision-making.</li></ul>

Jupi: Surreal Simplicity in Branding & Visuals

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