<ul data-eligibleForWebStory="true"><li>A marketing team member in a technology company seeks advice on taking over the company blog from a previous writer.</li><li>The individual is hesitant due to feeling blogs are outdated and prefers focusing on video content.</li><li>Suggestions include negotiating a trial period, finding a unique angle for the blog, and aligning it with personal brand values.</li><li>Tips for handling writer's block include separating 'what' to say from 'how' to say it, keeping an idea log, and mind mapping.</li><li>Engaging with colleagues for interviews, seeking inspiration from archived content, and finding a thought partner are recommended.</li></ul>

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