K33 AB plans to purchase up to 1,000 Bitcoin by launching a SEK 85 million direct share issue supported by existing shareholders and new investors.
The share issue, priced at SEK 0.1036 per share, will exclusively fund the acquisition of BTC to strengthen K33's balance sheet, boost brokerage margins, introduce new products, and attract more investors.
CEO Torbjørn Bull Jenssen emphasized the strategic importance of Bitcoin for K33, aiming to enhance the company's brokerage operation and capture the potential upside of Bitcoin's value.
K33 recently bought 10 BTC for about SEK 10 million as part of its BTC treasury strategy, with plans to acquire more Bitcoin to build a reserve of at least 1,000 BTC over time.
The company aims to capitalize on the growing institutional adoption of Bitcoin, highlighted by the significant inflows into US Bitcoin ETFs compared to gold ETFs, viewing Bitcoin as a high-conviction asset and strategic enabler.