Kate Moran is a globally recognized UX expert, researcher, and Vice President at Nielsen Norman Group with 15 years of experience in the tech industry.
She shares insights on leadership, AI in UX research, practical advice for aspiring UX professionals, challenges of visibility and gender bias in UX, and bridging the gap between UX research and business strategy.
Kate emphasizes the importance of context, attention to detail, problem-solving, and efficient work prioritization for those looking to move into leadership roles.
She highlights challenges of visibility and gender bias in the UX community, advocating for standing up against stereotypes and defining one's capabilities.
NN/g focuses on the role of AI in UX research, providing research-backed insights, evaluating AI tools, and emphasizing the integration of AI in design and research workflows.
Kate discusses the debate around AI participants in UX research, stating that AI 'participants' are not a replacement for real users, emphasizing the value of real human insights.
She mentions inspiring women in UX and tech, including colleagues like Kara Pernice and Nancy Douyon, highlighting their influential contributions to the field.
Kate's experience and expertise offer valuable perspectives on leadership, AI in UX research, challenges in the industry, and the importance of diversity and inclusivity.