KCA is collaborating with Kerala's tourism department to merge cricket with tourism, aiming to boost the local economy.
Entertainment programs and special travel packages will be integrated into the cricket season to attract more visitors.
Match schedules will be strategically planned to coincide with peak tourism months, with efforts to expand KCL matches to other districts.
The project aims to create a holistic experience for fans, establish Kerala as a cricket destination, and enhance the state's global sports tourism presence.