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Kendrick Lamar’s Streams Rise 175% Due To The ‘Halftime Effect’
- Kendrick Lamar's streams increased by 175% after his Super Bowl LIX performance, according to Spotify.
- 10 of Lamar's songs from his setlist saw up to a 430% rise in plays.
- SZA, Lamar's special guest, also experienced an 80% increase in sales.
- The performance was the most-watched in Super Bowl history, attracting 133.5 million viewers.
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