Indian umbrella makers are striving to reduce reliance on Chinese raw materials and become self-reliant.
Major Kerala umbrella brands face competition from cheaper Chinese imports and seek the establishment of a Minimum Import Price to combat this challenge.
There is potential for India to become a global supplier of umbrellas, especially in regions like Africa, Southeast Asia, and Latin America.
With the early onset of monsoon, demand for umbrellas has surged in Kerala, prompting manufacturers to enhance production capacity and introduce new varieties to meet market needs.