Kia plans to launch an electric ute that is projected to be more popular than the upcoming Tasman.
Kia aims to sell 90,000 units of the electric ute annually, outpacing the projected sales of 80,000 units for the Tasman.
The electric ute will be exclusive to North America, while the Tasman will be sold in South Korea, Australia, and other popular markets for turbo-diesel utes.
Kia's electric ute will feature best-in-class interior and cargo space, a robust towing system, off-road capabilities, and advanced infotainment and safety features.