<ul><li>Kia is collaborating with the hit Netflix series Squid Game to promote its facelifted Sportage SUV.</li><li>The promotional videos feature the show's 'Masked Men' using the features of the Sportage.</li><li>However, Kia seems to have overlooked a key scene in the show involving a different South Korean carmaker.</li><li>The scene depicts a fictional carmaker, resembling SsangYong, experiencing mass layoffs and violent confrontations with law enforcement.</li></ul>

Kia’s Squid Game partnership ignores one of the hit show’s key scenes

Discover more