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Kids’ drinkware and foodware-focused D2C brand Rabitat raises Rs 40 crore
- Rabitat, a D2C brand focusing on kids’ drinkware and foodware, raised Rs 40 crore in a Series A funding round led by RPSG Capital Ventures and DSG Consumer Partners.
- The funding round had participation from other investors including Capital A, Accurize Syndicate, Flair Writing Family Office, Eagle Venture Fund, and AG Ventures.
- Notable angels and founders from The Souled Store, Curefit, and LivSpace also took part in the round.
- Rabitat, founded by brothers Sumit and Siddharth Suneja, specializes in safe and functional BPA-free products for children.
- The brand plans to use the funding to enhance domestic manufacturing partnerships, expand its product design range, and build consumer trust in the kids' drinkware and foodware market, valued at Rs 27,000 crore.
- Rabitat aims to strengthen relationships with Indian manufacturers, introduce new designs, and enhance customer trust with the raised capital.
- CEO Sumit Suneja expressed gratitude for the support from over 200,000 families using Rabitat products and emphasized the upcoming growth phase for the brand.
- Co-founder and chief business officer Siddharth Suneja highlighted the brand's focus on quality, durability, safety, and appealing designs for children.
- RPSG Capital's Managing Partner Abhishek Goenka praised Rabitat for targeting safety, design, and utility to meet the demands of modern parents.
- DSG Consumer Partners' Partner Hariharan Premkumar commended Rabitat for prioritizing safety, durability, and design that resonate with well-informed parents.
- Accurize advised on the financial aspects of the funding round, with legal counsel provided by Antares Legal.
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