KiranaPro acquires augmented reality startup Likeo in an all-stock transaction valued at $1 million to enhance its fashion-focused app BLACK with virtual try-on capabilities.
Likeo's visual computing and AI-led trial room experience will be integrated into the BLACK app interface, making it the first in India to offer AI-powered virtual fittings.
The acquisition aims to blend visual discovery with personalization to reduce product returns and increase customer satisfaction, with Likeo's founder Saurav Kumar joining KiranaPro to lead initiatives in AI and visual computing.
KiranaPro, known for its no-commission, ad-led model and 10-minute delivery services to kirana stores, is focusing on enhancing user experience by leveraging Likeo's technology to redefine online shopping for Gen Z consumers.