Estailo, a Korean-inspired D2C fashion accessories startup, has raised Rs 75 lakh in seed funding from Wolfpack Labs to expand its digital and retail footprint in India.
The brand targets young, style-conscious consumers with trend-led and affordable accessories, processing over 1,500 orders daily and experiencing a 100% increase in revenue post-fundraise.
Estailo operates with a 70-member team, predominantly women, focusing on creativity and customer empathy. Wolfpack Labs has aided in strengthening the startup's operational back-end.
The startup plans to scale across cities and quick commerce platforms, emphasizing creativity, accessibility, and sustainable growth while exploring newer sales channels and offline expansion.