Search engine optimization (SEO) is crucial for e-commerce businesses to enhance online presence and drive organic traffic.
Key KPIs for evaluating the performance of SEO experts include organic search traffic, keyword rankings, conversion rate, revenue and ROI, website performance metrics, backlink profile, on-page optimization, social media engagement, competitor analysis, and reporting/communication.
Monitoring organic search traffic and keyword rankings gives insights into the effectiveness of SEO efforts.
Conversion rate, revenue, and ROI help measure the impact of SEO on business growth and financial benefits.