<ul><li>Influencer-turned-actor Kusha Kapila's shapewear brand UnderNeat has received funding from Fireside Ventures and Mamaearth co-founder Ghazal Alagh.</li><li>The seed funding round is estimated to be around Rs 8-10 crore.</li><li>UnderNeat aims to position itself as a 'mass-premium' shapewear brand, inspired by Kim Kardashian's Skims.</li><li>The demand for shapewear in India is still in its early stages, but there is potential for growth.</li></ul>

Kusha Kapila’s Shapewear Brand UnderNeat Gets New Investors - Fireside Ventures & Mamaearth’s Ghazal Alagh

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