Lab-grown diamond jewellery brand Firefly Diamonds has raised $3 million in funding led by WestBridge Capital.
The funding will be used to expand retail presence in India and invest in research and development.
Firefly Diamonds currently operates stores in Mumbai, Pune, Bengaluru, and Hyderabad, with plans to enter over 20 more locations in the next two years.
The market for lab-grown diamonds in India is projected to reach $8.31 billion by 2032, driven by increasing consumer demand for sustainability and value.