Lab-grown diamond jewelry brand True Diamond has raised Rs 26 crore in a pre-Series A funding round led by India Quotient, with participation from existing investors Titan Capital Winners Fund and Huddle Ventures.
Founded in early 2024 by Darayus Mehta and Parin Shah, True Diamond focuses on sustainability, innovation, and quality, aiming to redefine luxury in the jewelry industry. It offers a variety of products including rings, earrings, pendants, and more, with over 5,000 designs in its catalog.
The funding will be used to accelerate True Diamond’s omnichannel strategy, focusing on offline expansion. The brand has already opened retail outlets in Mumbai, Hyderabad, and Noida, with plans for more stores in metro cities.
Investors like India Quotient and Titan Capital Winners Fund express confidence in True Diamond's potential in the lab-grown diamond market. True Diamond aims to deliver an aspirational omnichannel retail experience within the segment.