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"Lake Como in a Can: Italy’s Unique Twist on Natural Resource Marketing"
- "Lake Como Air" Cans launched by Italy Comunica company as a luxurious souvenir.
- The product contains 100% authentic air from Lake Como, trapped in a can.
- Tourists can open the can whenever they crave a moment of escape, tranquility, or beauty.
- Each can contains 400ml of pure air from one of the most beautiful lakes in the world.
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