<ul><li>Lakmé, India's largest beauty brand, started as a government initiative to curb foreign imports.</li><li>Lakmé positioned itself as India's first luxury beauty brand, building trust and market presence.</li><li>The brand adapted and reinvented itself, staying relevant in the ever-changing beauty industry.</li><li>Lakmé's challenge now is to redefine itself before competitors surpass its success.</li></ul>

Lakshmi to Lakmé: How a Government Initiative Became India’s Biggest Beauty Empire

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