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Launch Early, Own the Narrative: Why Startups Must Build in Production

  • The argument for launching in production as soon as possible is clear.
  • Publicity is the lifeblood of any startup, and launching early in production helps to gain visibility and association.
  • Startup examples such as Utility Manager and MyUtility, as well as NinthGrid, demonstrate the power of launching early and owning the narrative.
  • Launching early and establishing a strong presence in the market allows startups to dominate the conversation and stand out from the competition.

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