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Launching an SMS Fundraising Strategy: A Nonprofit FAQ Guide

  • SMS fundraising provides a convenient way for nonprofits to engage donors and secure donations.
  • It involves setup, marketing, engagement, and donation processes to maximize its effectiveness.
  • Building a text contact list requires promoting the short code and using incentives to encourage sign-ups.
  • Compliance with regulations like the TCPA is essential to avoid fines and penalties.
  • Essential features for text fundraising platforms include automation, personalization, integrations, and reporting.
  • Security measures like two-factor authentication and secure sending protect donor data during SMS donations.
  • SMS fundraising can enhance engagement, fundraising, and donor stewardship when implemented strategically.
  • Fundraising expert Mike Snusz emphasizes the importance of personal and grateful communications with text donors.
  • Text messaging can help nonprofits establish and strengthen connections with supporters to achieve their missions.
  • Overall, SMS fundraising can be a powerful tool when utilized effectively by nonprofits.
  • Article by Mike Snusz, Director of Nonprofit Customer Experience at Tatango, providing valuable insights on SMS fundraising strategies for nonprofits.

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