Consumers have sued Apple over claims that its Apple Watches are 'carbon neutral' and environmentally friendly, alleging that such claims are false and misleading.
The lawsuit argues that the carbon reductions would have occurred regardless of Apple's involvement or the projects' existence, making Apple's carbon neutrality claims false and misleading.
This legal route is an attempt to hold Apple accountable for alleged misleading advertising claims regarding the environment.
Some consumers have raised concerns about Apple's practice of locking down devices through software and hardware pairing, which may contribute to an increase in electronic waste.