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Layer3 Co-founder Brandon Kumar on building a user-centric crypto engagement platform
- Layer3’s platform provides users with a more direct connection to protocols and projects within the crypto ecosystem. The platform aims to create meaningful on-chain engagement rather than superficial activity. The journey to build Layer3 from traditional finance to crypto allowed Brandon Kumar, co-founder of Layer3, to recognize the potential of the crypto space early on. Layer3 aims to expand its operations into three core verticals: distribution, trading, and a skunkworks division. Finally, by aligning user incentives with on-chain engagement and creating multi-product offerings, Layer3 aims to redefine Web3 participation.
- Layer3’s core mission centers on “user-owned value,” which flips the traditional advertising model. Unlike traditional platforms, Layer3 ensures users share the economic value generated from their activity.
- Kumar’s background in traditional finance at Accolade Partners shaped his approach to Layer3. He recognized the importance of robust business models and defensibility to make strategic choices in Layer3's growth.
- Layer3 supports Decentralized Autonomous Organizations (DAOs) and is a delegate in Optimism and Arbitrum. It bridges the gap between layer-one (L1) and layer-two (L2) ecosystems like Optimism and Arbitrum seeking to attract users and developers and users looking for meaningful ways to engage with on-chain protocols.
- Regulatory uncertainty is one of the most significant challenges for Layer3 and the entire crypto industry. Kumar notes the burden of compliance faced by U.S.-based crypto startups and the complications of navigating regulations.
- Layer3 aims to expand its operations into three core verticals: distribution, trading, and a skunkworks division focused on cutting-edge development at the intersection of AI, conversational finance, and crypto. It also plans to introduce a proprietary token to facilitate revenue-sharing and user incentives.
- Kumar sees two major narratives dominating the next crypto cycle: mobile-first development and the “TikTok-ification” of capital markets. Gen Z’s financial habits are shaped by platforms like Robinhood, sports betting apps, and crypto-native products.
- The SlateCast episode with Brandon Kumar provided deep insights into the evolution of user-owned value, Layer3’s ambitious plans for crypto engagement, and the role of regulation in shaping the industry’s future.
- Layer3’s approach to user-owned value and multi-channel engagement may offer a blueprint for the next era of decentralized growth as regulatory frameworks develop and more crypto-native projects seek to engage users directly.
- Finally, Layer3’s platform offers users trading, prediction markets, and on-chain engagement opportunities, engaging with projects across the crypto ecosystem.
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