<ul data-eligibleForWebStory="true"><li>The shift from project to product is a structural change that involves funding, team design, measurement, incentives, and culture.</li><li>Product leaders play a crucial role in shaping this shift effectively.</li><li>The article targets Heads of Product, Tribe Leads, Group Product Managers, and senior product professionals.</li><li>Real empowerment of product teams involves enabling them to own outcomes and make decisions.</li><li>Empowerment is achieved through challenging conversations that shift control towards product teams.</li><li>Teams need domain-level clarity to move beyond delivery coordination towards strategic thinking.</li><li>Great product teams prioritize based on evidence rather than assumptions.</li><li>Leaders need to provide coherent and visible strategies to their teams.</li><li>Internal product work, though less glamorous, is essential for faster and safer operations.</li><li>Leading internal products should be approached with the same seriousness as customer-facing products.</li></ul>

Leading the Shift from Project to Product

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