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“Lean startup and Agile methods are wrong.”
- The study suggests that successful startups invest time in research before creating their initial product to find a market niche.
- Their definition of 'prototype' differs from the common usage in product development, where it means a functional simulation rather than a minimal product offered to customers for purchase.
- Prototyping serves as a valuable tool for feedback and understanding customer needs, often used in initial research efforts.
- Using quick prototypes to try out ideas in a risk-free environment can be beneficial in evaluating assumptions and user problems.
- Prototypes can complement generative research efforts by involving users in assessing potential solutions.
- The Lean Startup method is centered around learning from customers through experiments, which can include early product launches or other means.
- Lean Startup methods are not about rushing products to market haphazardly but about gaining insights through customer feedback.
- The research supports the idea that starting with market research and identifying target segments before building a product aligns with Lean Startup principles.
- Leveraging UX teams can be instrumental in achieving better product-market fit by using lightweight prototypes as part of research projects.
- Effective utilization of designers and researchers can provide valuable insights before committing resources to product development, avoiding the lack of learning from product failures.
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