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Left-leaning influencers embrace Bluesky without abandoning X, Pew says

  • A new analysis from Pew Research Center shows that 43% of left-leaning social media influencers have embraced Bluesky, with 51% of the accounts being created after the 2024 presidential election.
  • In contrast, only 15% of conservative influencers have transitioned to Bluesky, indicating a significant divide between left and right-leaning accounts.
  • Most left-leaning influencers (87%) haven't abandoned X (formerly Twitter) despite engaging with Bluesky, with the majority posting more regularly on X than on Bluesky.
  • Bluesky activity is on the rise, as the number of influencers actively posting on the platform increased from 54% in January to 66% in March.

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